How Important is Trust? – Very

“How important is trust in establishing long-term business relationship?” – Dr. North

But have renounced the hidden things of dishonesty, not walking in craftiness, nor handling the word of God deceitfully; but by manifestation of the truth commending ourselves to every man’s conscience in the sight of God. – 2 Corinthians 4:2

Trust is important in any relationship in life. Establishing trustworthiness and honesty is honoring God. Certainly, in the business world to be successful clients/customers rely on your honesty with them in a relationship. Treat others the way you want to be treated.

Integrity is essential to building a strong foundation and reputation. This means you will have an abundance of reoccurring loyal customers. It is known that word of mouth is the best kind of advertising. You know who you would want to do business with, so be that person.

Building trust begins simply with the way you greet the customer. Energetic positive vibes will create the stepping stone needed to begin that long term relationship. After that, continuing to establish yourself as trustworthy requires many other things. Punctuality can prove to a customer their importance to you. Sincerity will also be key in letting your customer know you truly care. Be sure to nurture the relationship by staying in touch with your customer. Always take responsibility when something goes wrong. Apologize and assure your customer you will do whatever is necessary to correct the error. These are just a few things to help a customer to feel like they can trust you.

Trust is synonymous with your reputation and it begins with the very first customer. Maintaining a certain product or service will reassure them that they know what they are getting every time. This gives them confidence in you.

Again, I can not stress enough the importance of knowing your expectations as a customer because this will translate when you are on the opposite side providing the service. I have written my paper as the provider of the service but these are also the qualities I would need to see if I were the customer paying for a service/product.


In the words of Bob Marley integrity builds the greatness of who we are in all aspects of our lives. The fact that this will make us successful in business is a nice reward.


Theopolis Americana – Politics

Cotton Mather was a minister, born in Boston, Massachusetts Bay Colony. He was the grandson of John Cotton. His sermon, Theopolis Americana: An Essay on the Golden Street of the Holy City was published in Boston in 1710. A testimony against the corruptions of the market-place. He preached it to the Massachusetts General Assembly on May 9, 1709. Mather also condemns all forms of dishonesty and business corruption including the kidnapping of Africans into slavery.


Although I think Mather’s sermon echoed the same narrative throughout it’s entirety, he is explicit with his points as illustrated here:

The first thing for which I move is that the golden rule of charity may operate in all the dealings of the market-place. Then will the street be pure gold, when everything is done in it with an eye to the golden rule of Christ. I am not versed in the niceties and mysteries of the market-place. But I am acquainted with a golden rule, which, I am sure, would mightily rectify all our dealings there. . . .”
The second thing for which I move is that all frauds in our dealings of all sorts may be the abomination of all that have anything to do in the market-place. . .”

“The third thing for which I move is that there may not be so much as any tendency to anything oppressive or injurious in the dealings with market-place. . .”

  It is asked of me by Mr. North how this sermon might have influenced me politically. All in all this sermon would not have influenced me in a political sense. He was a bit of an eccentric personality which was overbearing. I do think religion and politics can go hand in hand. Believing in God teaches us how to treat one another, a sentiment which should be understood if you are a politician. Without these teachings corruption will prevail.

Old Testament: Cotton & Winthrop’s View


John Cotton’s God’s Promise to His Plantation, in 1630, was a sermon to justify why the Puritans should emigrate to the New World. He preached to them verses from the Old Testament on how he believed they applied to him and the rest of the Puritans before they left for the New World. He wanted them to find a place much like God wanted a place for the people of Israel to call their own.Samuel 7:10 “Moreover I will appoint a place for my people Israel, and I will plant them, that they may dwell in a place of their own, and move no more.” Although John Cotton wanted the Puritans to leave the battles of England behind, he did not leave with them until three years later. In 1646 Cotton preached about catechism which is a family ritual created for children called, Milk for Babes. This is a summary of principles in the form of questions and answers. Psalm 22:27,30,31 “All the ends of the world shall remember and turn unto the Lord, and all the kindreds of the Nations shall worship before thee. A seed shall serve him, it shall be accounted to the Lord for a generation. They shall come, and shall declare his righteousness unto a people that shall be borne, that he hath done this.”The Model of Christian Charity was a sermon delivered by John Winthrop in 1630. His approach was more on helping and taking care of one another. He believes that God created people differently from one another, thereby creating a need for each other. He believes that God will take care of those who will help others. The rich should help the poor and the poor should show thanks. He really believed this way of charity would bring people closer together. John Winthrop ended his sermon with a warning to not stray from their faith. 1 Corinthians 13 (full chapter) “Though I speak with the tongues of men and of angels, and have not charity, I am become as sounding brass, or a tinkling cymbal. And though I have the gift of prophecy, and understand all mysteries, and all knowledge; and though I have all faith, so that I could remove mountains, and have not charity, I am nothing. And though I bestow all my goods to feed the poor, and though I give my body to be burned, and have not charity, it profiteth me nothing. …” Cotton and Winthrop had different ideas, both however, based on the Old Testament.